For Healthcare Providers

Rules, radiopharmaceuticals and a passion for compliance

At SAM Nordic, we care about doing things right — not just in the warehouse or on the road, but in every regulatory detail, every safety report, and every interaction with health authorities across the Nordics and Baltics. That work requires someone who genuinely enjoys the rulebook — and at SAM Nordic, we have exactly that.

That person is Jasmina, based in Helsinki, Finland. A self-described city girl with a love for travel — both city breaks and beach destinations — she brings the same curiosity to her work as she does to exploring new places. Before joining SAM Nordic, she spent a few years as a consultant in the pharmaceutical industry, picking up knowledge and experience across different areas of business.

"It was a great way to gain competence and understanding of how different parts of this industry work," she says.

Today, Jasmina's role sits at the intersection of regulatory affairs and pharmacovigilance — two areas that, as she puts it, are not everyone's idea of fun.
"I'm a rule interpreter," she says. "Regulatory guidelines are not exactly everyone's idea of a page-turner — but I genuinely enjoy them. And I think that shows in the work." 

One framework, eight countries
Working with radiopharmaceuticals across the Nordic and Baltic countries might sound straightforward — after all, EU legislation provides a common framework. But as Jasmina explains, the details matter enormously.

"The regulatory framework is quite harmonized through EU legislation, but the differences are found in national implementation," she says. "There are differences in radiation safety requirements, licensing processes for handling radioactive materials, and interactions with national authorities. There can also be differences in hospital practices and expectations for documentation."

In other words, knowing the rules is one thing. Knowing how each country applies them is another skill entirely — and one that Jasmina has built up carefully over time.

Staying ahead of the curve
In regulatory affairs, standing still is not an option. Guidelines change, authorities update their requirements, and the industry evolves. Jasmina's approach is systematic and proactive.

"I regularly monitor updates from authorities such as EMA and national agencies, subscribe to industry newsletters and professional networks, and participate in training sessions and webinars," she says. "But I also make it a point to discuss regulatory changes with colleagues — to understand their practical impact on our processes, not just the theory."

That last point matters. Regulatory knowledge only becomes useful when it is translated into practice — and that requires both expertise and collaboration.

From approval to patient
How long does it take to launch a radiopharmaceutical product in the Nordic and Baltic region? The honest answer, Jasmina says, is that it depends.

"If everything runs smoothly, we can make a launch happen in a few months. But the process can vary from a few months to around a year, depending on the country, reimbursement requirements, and the product's radiological and supply chain needs."

Coordinating market access, radiation permits, logistics and local hospital readiness across multiple countries at the same time is genuinely complex — and it is precisely the kind of challenge where SAM Nordic's experience and local knowledge make a real difference.

The surprising reality of radioactive medicine
Ask Jasmina what surprises people most about her field, and her answer challenges a common assumption.

"People often think the biggest challenge is radioactivity itself," she says. "But the reality is that short half-lives, manufacturing timing, and delivery logistics are often just as critical as science."

She is also quick to highlight something that rarely makes the headlines: how precise and targeted modern radiopharmaceutical treatments are.

"It's also surprising how targeted the treatment with radioactive products can be — minimizing the exposure of radiation to the rest of the body."

The art of paying attention
Pharmacovigilance — the science of monitoring the safety of medicines — demands a particular kind of mindset. Jasmina describes it well.

"Attention to detail is very important, because safety information can come from many different sources, and even small details may be critical for identifying potential safety issues," she says. "But strong communication and cross-functional collaboration skills are just as important. Pharmacovigilance sits at the intersection of patient safety, regulatory affairs, medical affairs, and quality."

It is, she adds with a smile, a great match for her.

Why SAM Nordic?
Regulatory expertise is only valuable if it translates into real outcomes — for the process, the product, and ultimately the patient. Ask Jasmina what sets SAM Nordic apart, and the answer reflects exactly that.

"We combine regulatory and pharmacovigilance expertise with a strong quality mindset, ensuring both compliance and patient safety. We are detail-oriented and committed to giving the best possible outcome for the process, the product and the patients — while making sure the regulatory requirements are met all the time."

In a field where the details can make all the difference, that is exactly the kind of passion for compliance you want on your side.

On time, every time — nothing left to chance

At SAM Nordic, we care deeply about one thing above all else: that the right product reaches the right patient at the right time. In radiopharmaceutical distribution, that is not a slogan — it is a promise measured in minutes. Behind that promise is a supply chain that must work as smoothly as possible, every single day. And behind that supply chain is Erik.

Meet Erik, based in Sollentuna, just outside Stockholm. When he is not working, you will most likely find him by the water with a fishing rod in hand or catching a football match — ideally with good company and a cold beer afterwards. He is, by his own admission, someone who appreciates it when things just work. Which, as it turns out, is exactly what his job is all about.

Before joining SAM Nordic, Erik worked in the transport industry, coordinating pickups and deliveries and working closely with dangerous goods logistics. Tight deadlines and short lead times were part of his everyday life — good preparation, as it turned out, for one of the most time-sensitive supply chains in healthcare.

The best deliveries go unnoticed

Ask Erik what he does for a living, and his answer is refreshingly simple.

"I make sure patients receive their treatments on time — and I set up processes to make it run so smoothly that nobody notices."

That invisibility is, in many ways, the goal. A perfect delivery is one where the hospital knows exactly when their order will arrive, the goods are there on time, and not a single phone call is needed. After a few deliveries, everything runs almost automatically — though it still requires close and constant monitoring.

Why standard shipping is never an option

Radiopharmaceuticals are not like other medicines. They cannot be handed to a regular courier. GDP compliance, dangerous goods licensing, strict temperature requirements — the regulations alone mean that every partner in the supply chain must be carefully assessed and trained.

"These are life-saving products of high value," Erik says. "Every partner in the chain needs to understand exactly what they are handling."

At SAM Nordic, that means working with multiple trusted transport partners, all fully licensed and regularly trained, with clear and consistent communication at every step.

When the clock is ticking

In radiopharmaceutical logistics, time is not just money — it is medicine. Some products are calibrated to a specific time, their radioactive dose calculated for a precise moment of administration. Miss that window, and the product cannot be used.

"We handle two quite different product flows," Erik explains. "For our therapeutic products, the shipment goes directly from the manufacturer to the hospital — and we frequently have deliveries where the patient is already on the table, waiting for their injection. Nothing can go wrong at that point. For our diagnostic products, the goods come into our warehouse first and then go out to the hospitals — we have had products arrive in the morning and be at the hospital before lunch. Either way, that is just a normal day for us."

Setting up a delivery route for a new center requires extensive planning — mock deliveries with dummy products, coordination with production and logistics partners, and careful rehearsal of every step in the chain. Once everything is in place, deliveries run with very little friction. But it takes careful preparation to get there.

Ready for the unexpected

Even the best-planned supply chain can face the unexpected. Erik recalls one occasion when a power outage at a production facility in Spain meant he could no longer maintain continuous contact with his partner on the ground.

"What I could do was make sure the product was left correctly and was loaded properly — and then follow up closely to ensure it arrived as it should, so that the last-mile delivery worked and the products reached the hospitals on time," he says. "Moments like that show you exactly why traceability matters. When something happens, everyone in the chain needs to know exactly what is going on."

SAM Nordic maintains a delivery reliability rate of 99%, a figure that does not happen by accident.

The Nordic advantage

Distributing across the Nordic countries is not straightforward. Distances are vast, infrastructure varies, and climate adds another layer of complexity. Getting a product to northern Sweden, for example, can take a full working day by road.

"Through our experience working across the Nordics, we have learned a great deal about these challenges," Erik says. "We find the best solutions for our customers — balancing cost, time and climate. Our strength is that we are the bridge between manufacturer and hospital, handling everything needed to get the product to the waiting patient."

One delivery at a time.

Ask Erik why a pharmaceutical company should trust SAM Nordic with their Nordic distribution, and he does not hesitate.

"We are flexible and solutions-oriented — nothing is too big or too small when it comes to getting the job done. But more than anything, we genuinely care. About the product, about the process, and about the patient waiting at the other end."

At SAM Nordic, that commitment does not need explaining. It shows in the work.